NICOLE SILVA DollyMoo

About four years ago, I started making body scrubs for myself and later began handing them out to friends and family who encouraged me to ‘start something’. So, in 2010 my sister Amy and I joined forces and my cherished hobby grew into a business. We named our hand-blended bodycare company DollyMoo, a term of endearment our Greek grandmother called us. We’re all about encouraging people to love themselves and their bodies.

I learned about RTC after a friend sent me an article about the Start Something Challenge! I gathered up the courage to enter and was overwhelmed by the outpour of support from friends, family and customers. We won the $7,500 2nd prize and redesigned our labels to meet FDA standards. The new packaging enabled us to sell our products in 7 Whole Foods in New York and New Jersey.

Becoming a vendor at Whole Foods has contributed to our growth and given us major credibility. Each store has re-ordered which means that people are buying! We are outgrowing our space, have hired staff members, and are hoping to lease a small commercial space in the future to produce our products more efficiently.

I can’t thank RTC enough for their continued support. As a business owner, there are moments when you just want to cry, or do cry, but it is comforting to know that the Rising Tide Capital team is always a phone call away.

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AT A GLANCE

Website:

www.dollymoo.com

Location:

West Orange, NJ

Contact:

dollymooproducts@gmail.com

Business Launch Date:

2010

Business Description:

Based in West Orange, New Jersey, DollyMoo offers a luxurious selection of lip balm, oils and body scrubs made to promote self-love as well as a healthy mind, body and soul. Their products are sold in boutique stores, yoga studios and WholeFoods locations throughout New York and New Jersey. Every package includes a personalized card that states, “You are beautiful.”

Rising Tide Capital Support:

• Community Business Academy Graduate Spring 2014
• Start Something Challenge (2nd place) 2013
• One-on-One Consultation
• Business Accelerated Coaching Services

 

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