Local Entrepreneurs are Champions of the Community
Jersey City Entrepreneur, Alex Sartoga, wins the 2018 Start Something Challenge
At some point, you may have heard politicians, economists, and community advocates talk about the importance of small business and entrepreneurship to local communities and their economies. We hear words like “job creation” and “increasing tax base” thrown around, but what does local entrepreneurship look like in practice?
Meet Alexandra Sartoga, our 2018 Start Something Challenge Grand Champion. A Jersey
This new initiative will capitalize on the diverse audience in the area, offering breakfast to local firemen or police officers, and dinner to a younger customer looking for a hip place to eat on evenings. However, while Alex wants to bring new food options to a place that is a food desert, these kinds of customers are not the primary reason she is opening this new business.
Living across from Lincoln High School, she noticed that the students at the high school would frequently patronize the same fast food restaurants over and over again. She wants to provide fast, low-cost lunch options for these kids, giving them something healthy to eat at a price they can afford.
“When we open, we’d like to offer incentives for local students to get free lunches for academic excellence,” said Alex. “For me, it’s bigger than just bringing business to the neighborhood; we love the community — we live and work here.”
Alex, a Rising Tide Entrepreneur and member of our inaugural EarthRISE 50, is one of 118 Community Business Academy Graduates that entered this year’s Start Something Challenge, the
“I am overwhelmed with gratitude to RTC for this opportunity. I have always had a fear of public speaking, but this year I decided to put my fears aside and enter the challenge. I thought it would be a great way to try and overcome my fear. I worked hard to refine my pitch, but ultimately I decided to speak from the heart about my journey as an entrepreneur, and I was so grateful that everyone could hear my message.” Alex said.
“Alex is not simply a talented, trained chef, she is also someone who has worked in this community for over ten years, and has a passion for
“Winning for me is a tremendous opportunity. I’ve had much difficulty in getting this concept off the ground, and this competition gave me the encouragement and empowerment I needed to see this through and get the doors open and improve accessibility in my neighborhood.”
For tickets to attend RISE, our signature celebration of entrepreneurship, please click here: http://bit.ly/2xCJTQz
