Vote Today! Public Question #2-NJ Minimum Wage Increase
Today as New Jerseyans from around the state go out to vote for leaders at various levels of government, there is one ballot initiative that has struck a nerve: increasing New Jersey's minimum wage.
Consider this--a person working full-time who is earning a minimum wage makes $15,000 per year before taxes. In Hudson County, that same person would need $25,010 to be considered self-sufficient while an adult with two-preschool children, characteristic of many of Rising Tide Capital entrepreneurs, needs $54,365 to meet the self-sufficiency standard. Self-sufficiency is not disposable income. It's what's required to pay the rent, the bills, transportation and childcare costs and keep food on the table. Many on the business side argue that raising the minimum wage makes it more difficult for a business to survive. On the other hand, the average US micro business (a company with five employees or less) already pays its employees an average $10/hour—higher than most minimum wages across the country.
It is important for us as a society to express where we stand on this matter. You can learn more about both sides of the issue here: http://ballotpedia.org/wiki/index.php/New_Jersey_Minimum_Wage_Increase_Amendment,_Public_Question_2_(2013)
And regardless of which side of the ballot you support, please go out and vote.
Making Your 1st Small Business Video Ad
If a picture is worth a thousand words, a video can be priceless. In today’s world of viral videos and social media marketing, one of the best ways a small business can generate exposure and raise sales is to create your own small business web video ad. It doesn’t have to cost you anything or be too fancy – using your own smartphone or camera and free on-line tools, you can get started today!
Videos can reach potential customers emotionally and are a great way to introduce your brand and build your business.
Here are some big reasons* to use video today:
- Excite New Customers
- Increase Sales (and Reduce Returns)
- Improve Web Search Rankings
We used many of the techniques below for our own previous video entry in Rising Tide Capital's The Start Something Challenge. Read on and learn how to create your own first small business video to promote your product or service.
Rising Tide Capital in Action
Rising Tide Capital on Playing with a Purpose 2013
Stephen Miller, CityScapes Furniture
Moira Brett, GreenShave
Angela McKnight, Care About You
To learn about more of our entrepreneurs, click here.
Bag the Habit Shares Secrets to Social Media Success
Bag the Habit is a small company, so social media is a group effort. We will often talk across our desks about what we want to post in the morning or spontaneously share images we saw while traveling around the city. But despite our informal approach, we have fixed social media principles that we apply to all content shared with the Bag the Habit community.
These guidelines didn’t originate as ‘strategy’ – they came about organically after we saw what worked, what didn’t, and what was the most enjoyable for us to create. This focus on enjoyment is our overriding principle – the more fun we are having, the more fun our audience will have! Just like our factory is a place to assemble bags, and our warehouse is a place to store things, social media is a distinct platform for fun, communication and play. Too much emphasis on promotion, advertising, or marketing in this space won’t work not just because people might get annoyed; it’s because that’s not what it is designed for.
3 Tips To A More Memorable Website
As the World Wide Web continues to grow, it has become increasingly challenging to grab users’ attention for more than 10-20 seconds—the average span of time - before they exit your site. That is, unless something grabs their attention. Below are three tactics I’ve used to captivate and grow my audience over the past 10+ years as a creative entrepreneur. I hope they will assist you on your entrepreneurial journey as well.