The Three I’s of Social Media: Information, Interaction, Inspiration
Each social media platform has its own quirks and niches. Here’s what Facebook (FB), Instagram (IG) and Twitter are best for:
Running and promoting events
Sharing big updates
Live, chatty updates
Interacting with fans and other companies
Photos: Action shots, new products, event photos
Promotions: Collages of your best products, specials, etc.
Specials and Giveaways: Images people can share to promote you
Improving the Patient Experience for All
After working in healthcare for a little over 10 years, Geeta Trikha Davies decided to use her expertise and entrepreneurial talents to form an organization that would improve the patient’s experience in physician’s offices. Just last month, she transitioned out of her work in the hospital to pursue her business, Geeta Davies LLC., fulltime.
Making Healthy Choices
Like most entrepreneurs, Jersey City resident Wanda McClinton started a business to offer a solution to a major problem. Through her business Liver Loverrs, Wanda provides an organic, natural liver support supplement that she hopes will reduce the probability of liver related diseases associated with regular alcohol consumption.
Bringing Elegant Events to Northern New Jersey
After growing up watching her parents plan parties and friends’ weddings, Charnelle Bain came to love the process of event-planning. That love would later grow into her business, Simply Elegant Events, which she runs with the help of her two daughters and husband Chef Randie Lynn.
“I just fell in love with making things look beautiful and bringing a level of elegance to the simplest affair.”
Aspiring to Inspire
After her daughter came to her at the age of seven with questions of bullying and suicide, Laina Avant realized that young girls need a source of inspiration and motivation. She created her business KACI Taylor to do just that.
“I knew I had to do something when my daughter, being so young, came to me with such huge questions,” Laina said, “If I can inspire her, I can also inspire other girls to be the best and be comfortable with who they are.”