Sunday, October 26, 2014
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RTC Blog

Social Media Ambassadors Share Their Experience

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On October 8, Rising Tide Capital and its partners hosted the Local Living Economy Summit at Saint Peter’s University. In order to expand the conversations about the importance of building an inclusive, sustainable local living economy. Our Communications team employed a social media campaign that included our first-ever tweet chat with CEO Alfa Demmellash and recruiting volunteers for our newly created Social Media Ambassador Program.

College Students were recruited from throughout New Jersey to live-tweet the Summit, and engage RTC’s stakeholders with some of the information presented at the event, with fantastic results.

Nearly 500 tweets were sent on the day of the summit, reaching almost 70,000 twitter accounts and generating more than 200,000 impressions. Summit hashtags also created buzz on Facebook and Instagram.

Celebrating the Entrepreneur in every Artist

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 The day I realized I wanted to seriously pursue my passion for music as a business was the moment I recalled witnessing my mother's failed attempts at pyramid scheme businesses. Let's just say there were many. She was a single mother raising two kids and without steady employment, there was always pressure to make ends meet.

As a child I tried every new exciting product she sold to potential customers. I memorized her presentations and demonstrations to the point where even at age 8, I could do them all by myself.

But my mother wasn't just someone who sold pieces of plastic, she was an awesome creative. She designed and sewed clothes, painted, loved to make hats, sketch...she was an all around true creative force by nature.

My American Dream

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September 15th through October 15th marks Hispanic Heritage month, celebrating the contributions made by Hispanics to the United States. As the daughter of an immigrant from Honduras, I truly admire my mother for coming from a foreign country to seek a better life.  When she first came to this country she moved around various states before settling in New York and eventually becoming a citizen.  One of her happiest days was when she took her oath and became an official citizen of this country. 

My father is from Puerto Rico, so he was born a citizen and didn’t have the same immigrant experience as my mother.

One thing my parents both stressed, however, is that my sisters and I are Americans and part of the American Dream.  And this, I think, is why I enjoy my work so much. I love teaching people to help themselves, build their businesses, change their local economies and, ultimately, change neighborhoods where they live.

Entrepreneurship In The New Labor Movement


Many entrepreneurs that come to Rising Tide Capital already have jobs. They start businesses while they are working, because their salaries cannot sustain their families. Yesterday was Labor Day, a day that celebrates the achievements and cultural impact of the Labor Movement, and I couldn’t help but ask, “Why?”

Today’s workplaces are not our parents’—technology, hyperconnectivity and a global economy have created a new work culture. How relevant are concepts like the 8-hour workday, or even the weekend in today’s economy? In a market where there is steady unemployment, particularly amongst “low-skilled” laborers, there are very few options.

Working while you build a business is not necessarily the ideal solution--in some ways it’s just more work in an attempt to keep up with the rising cost of living. But entrepreneurship does answer some of the questions left unanswered by the erosion of today’s Labor Movement in our society.

The Three I’s of Social Media: Information, Interaction, Inspiration

Each social media platform has its own quirks and niches. Here’s what Facebook (FB), Instagram (IG) and Twitter are best for:


       Running and promoting events

       Sharing links

       Sharing big updates


       Live, chatty updates

       Sharing links

       Interacting with fans and other companies


       Photos: Action shots, new products, event photos

       Promotions: Collages of your best products, specials, etc.

       Specials and Giveaways: Images people can share to promote you


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